Are Customers Aware: Products and Services of Fund Management Companies - Image 1

£43.00

LAP Lambert Academic Publishing Are Customers Aware: Products and Services of Fund Management Companies

Name: Are Customers Aware: Products and Services of Fund Management Companies
Brand: LAP Lambert Academic Publishing
Price: 43.0 GBP
Availability: InStock

Call Centre Management

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Description

Customer's awareness has become an important elementtowards business development as it will lead them tobe satisfied to the products and services offered.Previous research indicated that most dominant factorthat influenced customer's awareness is knowledge;followed by information, demography, and intention ordesire. Therefore, this study intended to examine therelationship of independent variables(knowledge,customer intention or desire and demography) tocustomer awareness towards fund management companies.A total of 150 respondents were selected as samplesand they were evaluated on their awareness to theproducts and services provided by the companies. Theresults of the study illustrate that the threeindependent variables are significant and positivelyrelated to customer awareness. Knowledge anddemography factor provide the highest impact oncustomer awareness. Overall, its can be concludedthat customer's are fairly aware to the products andservices provided.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844386637
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 June 2011
Listed Since: 21 June 2011

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LAP Lambert Academic Publishing Are Customers Aware: Products and Services of Fund Management Companies

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