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LAP Lambert Academic Publishing Banks' New Products and Customer Satisfaction in the Nigerian Banks: An Assessment of the Impact of Banks' New Products and Customer Satisfaction in the Nigerian Banking Industry

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Description

The book Banks' New Products and Customer Satisfaction in the Nigerian Banks is written to provide a broad based insights into the impressing world of banking in Nigeria. As an empirical research work conducted in the country, the book adopts an interactive approach in laying a solid and theoretical background for the understanding of critical banks innovations and the value chain for banks patronage.With its clear and concise touch, the work is ideal for practitioners, self-study and equally meets the requirements for students of Banking, Marketing and Business Administration in Nigeria. It is a must read and learner friendly work.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 December 2015
Listed Since
29 December 2015

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