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LAP Lambert Academic Publishing Consumer Attitude towards TV and Web Advertising: Suggestions for advertisers

Name: Consumer Attitude towards TV and Web Advertising: Suggestions for advertisers
Brand: LAP Lambert Academic Publishing
Price: 57.0 GBP
Availability: InStock

Call Centre Management

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Description

Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838371518
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 July 2010
Listed Since: 12 July 2010

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LAP Lambert Academic Publishing Consumer Attitude towards TV and Web Advertising: Suggestions for advertisers

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Consumer Attitude towards TV and Web Advertising: Suggestions for advertisers

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Essence of Advertising Management—An Indian Perspective

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