INTERNET ADVERTISING: Study guide - Image 1

£80.00

LAP Lambert Academic Publishing INTERNET ADVERTISING: Study guide

Name: INTERNET ADVERTISING: Study guide
Brand: LAP Lambert Academic Publishing
Price: 80.0 GBP
Availability: InStock

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Description

The study guide discusses the marketing tools that underlie the planning and development of advertising campaigns on the Internet. Modern means of Online advertising is assessed, its pros and cons are highlighted. The stages of planning and evaluating the effectiveness of Internet advertising are described. The study guide is intended for undergraduate students studying in the direction of “Advertising”, as well as advertisers, beginner Internet marketers, representatives of small businesses and private entrepreneurship interested in their promotion.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: B0CM4QZDNL
Category: Books > Subjects
Domain: Amazon UK
Release Date: 13 October 2023
Listed Since: 01 November 2023

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LAP Lambert Academic Publishing INTERNET ADVERTISING: Study guide

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