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Price distribution over 36 days • 1 price levels

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Most common price: £54 (36 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 36 days

Description

Sex sells, but should it? This is one of the great myths of Ethical Advertising. As it has been a major phenomenon over the past few decades. This work presents a qualitative study regarding the consumers perspective of what is ethical and what is not in TV advertising within the Egyptian context. The purpose of this study is to determine how consumers judge a TV ads’ ethical nature and what criteria their judgments are based on. The study will also look at how they respond to the different unethical practices of TV advertising and how Egyptian consumer perceive and respond to each of them.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659490709
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 04 December 2013
Listed Since: 04 December 2013

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LAP Lambert Academic Publishing The Ethical Dilemma of Advertising

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Price History & Forecast

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Product Specifications

Barcode

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