Natsional'naya spetsifika realizatsii modal'nosti v reklamnom tekste: Monografiya - Image 1

£59.00

LAP Lambert Academic Publishing Natsional'naya spetsifika realizatsii modal'nosti v reklamnom tekste: Monografiya

Name: Natsional'naya spetsifika realizatsii modal'nosti v reklamnom tekste: Monografiya
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
Availability: InStock

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Description

Nastoyashchaya monografiya predstavlyaet rezul'taty issledovaniya realizatsii modal'nykh znacheniy v angloyazychnykh i russkoyazychnykh tekstakh reklamy obrazovatel'nykh uslug, provedennogo s ispol'zovaniem metodov i dostizheniy sovremennoy kognitivnoy lingvistiki, lingvopragmatiki i psikholingvistiki. Issledovanie pozvolilo opredelit' reklamnyy obraz uchebnogo zavedeniya i sravnit' ego s obrazom khoroshego uchebnogo zavedeniya, kotoryy slozhilsya v soznanii perspektivnogo anglogovoryashchego i russkogovoryashchego potrebitelya k nastoyashchemu momentu. Monografiya prednaznachena dlya shirokogo kruga spetsialistov v oblasti yazykoznaniya i v sfere reklamy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 384844822X
Category: Books > Subjects > Arts & Photography > Music
Domain: Amazon UK
Release Date: 19 April 2012
Listed Since: 02 February 2013

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LAP Lambert Academic Publishing Natsional'naya spetsifika realizatsii modal'nosti v reklamnom tekste: Monografiya

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