Osobennosti vospriyatiya reklamy lyud'mi s raznoy tsennostnoy orientatsiey: Monografiya - Image 1

£42.00

LAP Lambert Academic Publishing Osobennosti vospriyatiya reklamy lyud'mi s raznoy tsennostnoy orientatsiey: Monografiya

Name: Osobennosti vospriyatiya reklamy lyud'mi s raznoy tsennostnoy orientatsiey: Monografiya
Brand: LAP Lambert Academic Publishing
Price: 42.0 GBP
Availability: InStock

Psychology & Psychiatry

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Description

V nastoyashchee vremya sushchestvuet bol'shoe kolichestvo sposobov predstavleniya dannykh v oblasti reklamy. I v svyazi s perenasyshchennost'yu nashego mira informatsiey, bolee effektivnym, s tochki zreniya reklamy, yavlyaetsya vozdeystvie na glubinnoe, intuitivnoe myshlenie cheloveka, na «kollektivnoe bessoznatel'noe». Odnim iz vazhnykh komponentov reklamnogo vozdeystviya yavlyaetsya ekspluatatsiya obraza, v osobennosti obraza izvestnykh lyudey. V knige vyyavleny i okharakterizovany lichnostnye osobennosti, vliyayushchie na osobennosti prinyatiya reklamy na raznykh etapakh reklamnoy kommunikatsii; opisana spetsifika reklamy, s uchastiem izvestnykh lyudey, okharakterizovana spetsifika razvitiya otechestvennoy reklamy, sostoyanie rynka reklamy na dannyy moment i predlozhena programma otsenki reklamosposobnosti obrashcheniy k potrebitelyam. Kniga orientirovania na shirokiy krug chitateley, proyavlyayushchikh interes k sfere psikhologii i reklamy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659198099
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 28 July 2012
Listed Since: 02 February 2013

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LAP Lambert Academic Publishing Osobennosti vospriyatiya reklamy lyud'mi s raznoy tsennostnoy orientatsiey: Monografiya

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