£62.43

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£62 today · previous high £62 · all-time low £61

Advertising: Types, Trends & Controversies (Advertising : Media, Marketing and Consumer Demands)

Amazon

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£62.43 £61.23 £61.49 £61.75 £62.02 £62.28 £62.54 11 August 2026 20 August 2026 29 August 2026 07 September 2026 16 September 2026
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Price distribution over 37 days • 2 price levels

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15 days 22 days · current 0 6 11 17 22 £61 £62 Days at Price

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Price range: £61 - £62

Price levels: 2 different prices over 37 days

Description

In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 February 2012
Listed Since
18 April 2011

Barcode

No barcode data available

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