Information Processing Research in Advertising (Psychology Revivals) - Image 1

£124.99

Routledge Information Processing Research in Advertising (Psychology Revivals)

Name: Information Processing Research in Advertising (Psychology Revivals)
Brand: Routledge
Price: 124.99 GBP
Availability: InStock

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Description

Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041378211
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 September 2026
Listed Since: 21 April 2026

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Routledge Information Processing Research in Advertising (Psychology Revivals)

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