£69.90

Deutscher Universitätsverlag Wettbewerb und Kooperation: Wettbewerberorientierung in Projekten radikaler Innovation: 56 (Betriebswirtschaftslehre für Technologie und Innovation, 56)

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Description

Robert Knack systematisiert die Besonderheiten radikaler Innovationen, erarbeitet aus den konkurrierenden Ansätzen zur Marktorientierung ein integratives Modell und konzeptionalisiert die strategische Orientierung an Wettbewerbern. From the Back Cover Beim Management von Innovationen nimmt die Orientierung am Markt und damit an den Wettbewerbern eine erfolgwirksame Rolle ein. Robert Knack systematisiert die Besonderheiten radikaler Innovationen, erarbeitet aus den konkurrierenden Ansätzen zur Marktorientierung ein integratives Modell und konzeptionalisiert die strategische Orientierung an Wettbewerbern. Mit Hilfe einer empirischen Untersuchung überprüft der Autor erstmalig die Relevanz der Wettbewerberorientierung für das Management radikaler Innovationen. Dazu wird ein Konzept zur Messung der Wettbewerberorientierung entwickelt, welches in der wissenschaftlichen Forschung sowie in der betrieblichen Praxis eingesetzt werden kann. Anhand der Ergebnisse werden erfolgswirksame Strategieoptionen identifiziert. About the Author Dr. Robert Knack promovierte bei Prof. Dr. Volker Trommsdorff am Lehrstuhl Marketing I der Technischen Universität Berlin. Er ist seither bei Prof. Dr. Thomas Lechler an der W.J. Howe School of Technology Management des Stevens Institute of Technology in Hoboken, NJ tätig.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 December 2006
Listed Since
07 October 2009

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