£75.96

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Springer Innovationsfähigkeit und nachhaltiger Wettbewerbsvorteil: Messung - Determinanten - Wirkungen (Marktorientierte Unternehmensführung und Internetmanagement)

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£77.19 £75.84 £76.13 £76.43 £76.72 £77.02 £77.31 26 July 2026 12 August 2026 29 August 2026 15 September 2026 02 October 2026
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Description

Produktinnovationen gelten in vielen Branchen als zentraler Faktor für das Wachstum und den Erfolg von Unternehmen. Innovationsfähigkeit von Unternehmen ist in diesem Zusammenhang ein beliebtes Schlagwort, das für erfolgreiche Innovationen steht, inhaltlich aber nur selten konkretisiert wird. Auf der Basis umfangreicher theoretischer und empirischer Untersuchungen macht Nadine Sammerl das Phänomen Innovationsfähigkeit von Unternehmen greif- und messbar. Sie konzeptionalisiert und operationalisiert dieses komplexe latente Konstrukt und identifiziert zentrale Determinanten der Innovationsfähigkeit. So entsteht ein umfassendes Bild von den Prozessen und Elementen im Unternehmen, die Innovationen förderlich sind. Gleichzeitig wird die große Bedeutung der Innovationsfähigkeit für den nachhaltigen Unternehmenserfolg empirisch belegt.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 December 2006
Listed Since
10 July 2008

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