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Gabler Verlag Innovationen für den Mittelstand: Ein prozessorientierter Leitfaden für KMU (uniscope. Die SGO-Stiftung für praxisnahe Managementforschung)

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Description

Ein Buch zum Innovationsmanagement, das deutlich über Schlagworte und allgemein bekannte Tatsachen hinausgeht. Professor Schewe und Dr. Becker geben konkrete Gestaltungsempfehlungen für ein erfolgreiches Innovationsmanagement in KMU. Sie erläutern, welche Instrumente Erfolg versprechen und wie der Innovationsprozess strukturiert werden sollte, so dass jeder Mitarbeiter Bestandteil des Innovationsmanagements werden kann. Anhand eines Referenzmodells wird nachvollziehbar, wie alle beteiligten Personen im Unternehmen koordiniert und in den Prozess einbezogen werden können.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 December 2008
Listed Since
27 January 2009

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