£54.98

Gabler Verlag Markteintrittsstrategien: Dynamik und Komplexität (mir-Edition)

Price data last checked 49 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£55 today · previous high £55 · all-time low £55

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 42 days • 42 data points (No recent data available)

Historical
Generating forecast...
£54.98 £54.52 £54.62 £54.72 £54.82 £54.92 £55.02 14 March 2026 24 March 2026 03 April 2026 13 April 2026 24 April 2026

Price Distribution

Price distribution over 42 days • 1 price levels

Days at Price
42 days 0 11 21 32 42 £55 Days at Price

Price Analysis

Most common price: £55 (42 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 42 days

Description

Marktforschung; Marketing From the Back Cover Die Wahl einer geeigneten Markteintrittsform wird als wesentlicher Erfolgsfaktor der Internationalisierung angesehen. In der Forschung herrscht aber oftmals eine statische und eindimensionale Betrachtungsweise vor; insbesondere in Lehrbüchern steht der erstmalige Eintritt in einen ausländischen Markt im Fokus. Die Beitragsautoren dieses Bandes untersuchen die Problematik der Dynamik und Komplexität von Markteintrittsstrategien. Die Internationalisierungsprozesse von Unternehmen zeigen, dass die erstmals getroffene Eintrittsstrategie im Zeitverlauf angepasst wird; häufig kommt es später zu Marktaustritten. Zugleich zeigt sich, dass Unternehmen verschiedene Eintrittsformen parallel einsetzen, so hinsichtlich unterschiedlicher Strategischer Geschäftsfelder oder Produkt-Markt-Bereiche. About the Author Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management, Direktor des Instituts für Handel & Internationales Marketing (H.I.MA.) sowie Direktor des Europa-Instituts der Universität des Saarlandes, Saarbrücken.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 March 2012
Listed Since
16 March 2012

Barcode

No barcode data available

Similar Products You Might Like

Cases on Internationalization Challenges for SMEs
96% match

Cases on Internationalization Challenges for SMEs

IGI Global

£171.87 09 Apr 2026
IGI Global - Cases on Internationalization Challenges for SMEs
96% match

IGI Global - Cases on Internationalization Challenges for SMEs

IGI Global

£132.71 18 Apr 2026
International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)
96% match

International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)

Emerald Group Publishing Limited

£96.14 20 Apr 2026
Reviving Traditions in Research on International Market Entry: 14 (Advances in International Marketing, 14)
96% match

Reviving Traditions in Research on International Market Entry: 14 (Advances in International Marketing, 14)

Jai Press Inc.

£101.99 09 Mar 2026
International Marketing
96% match

International Marketing

Cengage Learning EMEA

£52.64 25 Feb 2026
Handbuch Internationalisierung: Globalisierung - eine Herausforderung für die Unternehmensführung
96% match

Handbuch Internationalisierung: Globalisierung - eine Herausforderung für die Unternehmensführung

Springer

£112.19 07 Mar 2026
International Business Strategy: Theory and Practice
95% match

International Business Strategy: Theory and Practice

Routledge

£60.00 19 Feb 2026
Routledge International Business Strategy: Theory and Practice
95% match

Routledge International Business Strategy: Theory and Practice

Routledge

£130.00 19 Apr 2026
Developing International Strategies
95% match

Developing International Strategies

Springer

£50.32 08 Mar 2026
Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11)
95% match

Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11)

Jai Press Inc.

£103.99 06 Mar 2026
Internetbasierte Internationalisierung: Entscheidungsfindung, Umsetzung und Erfolgsmessung (Marktorientierte Unternehmensführung und Internetmanagement)
95% match

Internetbasierte Internationalisierung: Entscheidungsfindung, Umsetzung und Erfolgsmessung (Marktorientierte Unternehmensführung und Internetmanagement)

Gabler Verlag

£48.73 16 Apr 2026
Internationalisierungsprozess deutscher mittelständischer Unternehmen mit dem Focus Frankreich
95% match

Internationalisierungsprozess deutscher mittelständischer Unternehmen mit dem Focus Frankreich

Books on Demand

£148.00 08 Mar 2026
Contemporary Euromarketing: Entry and Operational Decision Making
95% match

Contemporary Euromarketing: Entry and Operational Decision Making

Routledge

£85.56 05 Mar 2026
Outward Investment from Emerging Markets: Experiences of Chinese SME Managers
95% match

Outward Investment from Emerging Markets: Experiences of Chinese SME Managers

LAP Lambert Academic Publishing

£69.00 11 Mar 2026
Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
95% match

Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)

Springer

£60.37 07 May 2026
Routledge Motivating SMEs to Cooperate and Internationalize
95% match

Routledge Motivating SMEs to Cooperate and Internationalize

Routledge

£136.81 29 Apr 2026
Internationalization of Companies from Developing Countries
95% match

Internationalization of Companies from Developing Countries

Routledge

£95.00 21 Feb 2026
International Business: Attitudes and Alternatives
95% match

International Business: Attitudes and Alternatives

Routledge

£137.61 08 Apr 2026
International Management: Strategic Opportunities and Cultural Challenges
95% match

International Management: Strategic Opportunities and Cultural Challenges

Routledge

£75.00 08 Mar 2026
Research on Knowledge, Innovation and Internationalization: 4 (Progress in International Business Research, 4)
95% match

Research on Knowledge, Innovation and Internationalization: 4 (Progress in International Business Research, 4)

Parlux

£49.24 12 May 2026
The Dynamics of International Competition: From Practice to Theory (SAGE Strategy series)
95% match

The Dynamics of International Competition: From Practice to Theory (SAGE Strategy series)

Sage Publications

£57.95 13 Apr 2026
International Enterprises (v. 2) (Management Issues in China)
95% match

International Enterprises (v. 2) (Management Issues in China)

Cengage Learning EMEA

£61.99 18 Apr 2026
International Business: The New Realities, Global Edition + MyLab Management with Pearson eText (Package)
95% match

International Business: The New Realities, Global Edition + MyLab Management with Pearson eText (Package)

PEARSON EDUCATION

£55.00 25 Apr 2026
International Business
95% match

International Business

Routledge

£88.60 07 Mar 2026