£48.73

Gabler Verlag Internetbasierte Internationalisierung: Entscheidungsfindung, Umsetzung und Erfolgsmessung (Marktorientierte Unternehmensführung und Internetmanagement)

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Description
Product Description Mit einem Geleitwort von Prof. Dr. Bernd W. Wirtz From the Back Cover Das Internet bietet klein- und mittelständischen Unternehmen eine ressourcenschonende Form der Internationalisierung. Barrieren zur Umsetzung liegen dabei jedoch meist bei subjektiven Faktoren des Unternehmers. Auf Basis der Kognitionstheorie entwickelt Sebastian Ullrich ein Untersuchungsmodell, welches die subjektiven, entscheidungsrelevanten Faktoren abbildet, die letztlich zur Umsetzung einer internetbasierten Internationalisierung beitragen. Insgesamt werden acht subjektive Faktoren, drei Umsetzungsparameter, Determinanten und Moderatoren identifiziert, die in einem komplexen Wirkungsgefüge auf den Erfolg wirken. About the Author Dr. Sebastian Ullrich promovierte bei Univ.-Prof. Dr. Bernd W. Wirtz am Lehrstuhl für Informations- und Kommunikationsmanagement an der DHV in Speyer. Er ist als Unternehmensberater tätig.

Product Specifications
Brand
Gabler Verlag
Format
paperback
ASIN
3834926493
Category
Books > Subjects > Business, Finance & Law > Accounting > International
Domain
Amazon UK
Release Date
13 January 2011
Listed Since
24 August 2010

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No barcode data available

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