£81.68

Gabler Verlag Event-Marketing und -Management: Grundlagen – Planung – Wirkungen – Weiterentwicklungen

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Last 33 days • 33 data points (No recent data available)

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£81.68 £76.04 £77.27 £78.50 £79.73 £80.96 £82.19 23 March 2026 31 March 2026 08 April 2026 16 April 2026 24 April 2026

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9 days 8 days 16 days · current 0 4 8 12 16 £77 £80 £82 Days at Price

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Most common price: £82 (16 days, 48.5%)

Price range: £77 - £82

Price levels: 3 different prices over 33 days

Description

Das Buch bietet eine theoretisch fundierte und zugleich praxisnahe, umfassende Darstellung zum gesamten Event-Marketing und -Management. Die chronologisch erste wirtschaftswissenschaftliche Monographie zum Event-Marketing und -Management auf dem deutschsprachigen Markt ist inzwischen zu einem Standardwerk geworden. Seit der ersten Auflage wurde das Buch grundlegend überarbeitet und aktualisiert. Auf den Transfer von der Theorie zur Praxis wird besonderer Wert gelegt.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 October 2011
Listed Since
03 November 2011

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