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Springer Events im Zeitalter von Social Media: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing)

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£61.03 £60.00 £60.22 £60.45 £60.67 £60.90 £61.12 25 July 2026 05 August 2026 17 August 2026 28 August 2026 09 September 2026
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Price Distribution

Price distribution over 47 days • 2 price levels

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Current Price
43 days 4 days · current 0 11 22 32 43 £60 £61 Days at Price

Price Analysis

Most common price: £60 (43 days, 91.5%)

Price range: £60 - £61

Price levels: 2 different prices over 47 days

Description

Auf der dritten wissenschaftlichen Konferenz zur Eventforschung wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Eventkonzepte im Zusammenhang mit Social Media unter anderem aktuelle wissenschaftliche Fragen wie Konsumerlebnisse bei Events, Events als Instrument des Managements von Markenbeziehungen, Mythostransfer im Eventmarketing sowie die Betrachtung ökonomischer, sozialer und ökologischer Effekte.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 February 2013
Listed Since
28 February 2013

Barcode

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