£59.94

Springer Events im Zeitalter von Social Media: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing)

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£69.99 £55.80 £58.90 £61.99 £65.09 £68.18 £71.28 09 June 2024 10 November 2024 14 April 2025 15 September 2025 17 February 2026

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43 days 310 days 201 days · current 65 days 0 78 155 233 310 £57 £59 £60 £70 Days at Price

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Price range: £57 - £70

Price levels: 4 different prices over 619 days

Description

Auf der dritten wissenschaftlichen Konferenz zur Eventforschung wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Eventkonzepte im Zusammenhang mit Social Media unter anderem aktuelle wissenschaftliche Fragen wie Konsumerlebnisse bei Events, Events als Instrument des Managements von Markenbeziehungen, Mythostransfer im Eventmarketing sowie die Betrachtung ökonomischer, sozialer und ökologischer Effekte.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 February 2013
Listed Since
28 February 2013

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