£61.60

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£62 today · previous high £62 · all-time low £61

Springer Option China?: Chancen und Risiken für den deutschen Mittelstand in Asien (DUV Wirtschaftswissenschaft)

Amazon

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Last 88 days · 88 data points

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£61.60 £61.34 £61.39 £61.45 £61.51 £61.57 £61.62 25 July 2026 15 August 2026 06 September 2026 28 September 2026 20 October 2026
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Price distribution over 88 days • 1 price levels

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88 days 0 22 44 66 88 £61 Days at Price

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Most common price: £61 (88 days, 100.0%)

Price range: £61 - £61

Price levels: 1 different prices over 88 days

Description

Das erfolgreiche Management von unternehmerischen Aktivitäten in Auslandsmärkten gewinnt zunehmend an Bedeutung für die Überlebensfähigkeit der mittelständischen Industrie. Insbesondere in Ostdeutschland fehlt häufig noch eine effiziente Export- und Marketingstrategie, da es kein qualifiziertes Personal gibt und kleinere Unternehmen aus Kostengründen keine externen Experten gewinnen können. Vor diesem Hintergrund analysiert die Autorin die deutsche Weiterqualifizierungslandschaft. Christiane Gebhardt erarbeitet am Beispiel des chinesischen Marktes Ansätze für ein Engagement des Mittelstands in internationalen Märkten. Im Kontext der Entwicklungslogik asiatischer Märkte und der Globalisierung des Mittelstandes entwickelt die Autorin Möglichkeiten der betrieblichen Umsetzung einer Chinastrategie. Sie stellt Chancen und Risiken von Marktzugängen dar, geht auf kulturelle Besonderheiten ein und zeigt Grenzen und Vorteile der Zusammenarbeit mit Wirtschaftsorganisationen auf.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 September 2000
Listed Since
17 August 2012

Barcode

No barcode data available

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