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Deutscher Universitätsverlag Internationalisierung im deutschen Mittelstand: Ein kompetenzorientierter Ansatz zur Erschließung des brasilianischen Marktes (Strategisches Kompetenz-Management)

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Description

Christian Habedank präsentiert ein Modell, das die systematische Messung der internationalen Reife eines KMU im Hinblick auf Brasilien ermöglicht. Zusätzlich entwickelt er Instrumente, um Kompetenzdefizite systematisch aufzudecken und gezielt Verbesserungspotenziale zu eröffnen. Sein Ansatz zur Erschließung des brasilianischen Marktes lässt sich auf große Unternehmen und andere Länder übertragen. From the Back Cover Neben den Wachstumsmärkten China, Indien und Russland zählt Brasilien zu den auf lange Sicht wirtschaftlich bedeutendsten Nationen der Welt. Außer Großkonzernen sind seit vielen Jahren mittelständische Firmen aus Deutschland in Brasilien vertreten. Notwendige Voraussetzung für ein erfolgreiches Engagement sind ausreichende Internationalisierungskompetenzen. Christian Habedank identifiziert erforderliche Kompetenzen, teilt sie in Bereiche ein und überführt sie in ein Modell, das die systematische Messung der internationalen Reife eines KMU im Hinblick auf Brasilien ermöglicht. Zusätzlich entwickelt er Instrumente, um Kompetenzdefizite systematisch aufzudecken und gezielt Verbesserungspotenziale zu eröffnen. Der kompetenzorientierte Ansatz zur Erschließung des brasilianischen Marktes lässt sich auf große Unternehmen und andere Länder übertragen. About the Author Dr. Christian Habedank promovierte bei Prof. Dr. Dr. h.c. Günter Specht am Lehrstuhl für Technologiemanagement & Marketing der Technischen Universität Darmstadt. Derzeit ist er als Exportleiter bei der FRANK GmbH in Mörfelden beschäftigt.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 June 2006
Listed Since
10 July 2008

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