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LAP Lambert Academic Publishing Strategy to Customer Loyalty: Building CSR & Service Quality

Name: Strategy to Customer Loyalty: Building CSR & Service Quality
Brand: LAP Lambert Academic Publishing
Price: 63.0 GBP
Availability: InStock

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Description

In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 365988734X
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 10 May 2016
Listed Since: 02 June 2016

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LAP Lambert Academic Publishing Strategy to Customer Loyalty: Building CSR & Service Quality

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Strategy to Customer Loyalty: Building CSR & Service Quality

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Service Strategies for Customer Satisfaction and Customer Loyalty

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