£54.00

LAP Lambert Academic Publishing Service Strategies for Customer Satisfaction and Customer Loyalty

Name: Service Strategies for Customer Satisfaction and Customer Loyalty
Brand: LAP Lambert Academic Publishing
Price: 54.0 GBP
Availability: InStock

Call Centre Management

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Description

The book titled Service Strategies as Service Quality and Servicescape for Customer Satisfaction and Customer Loyalty in Super Markets: A case in Jaffna District, Sri Lanka. The Book would helpful to find the impact and the relationship among the factors such as Service Quality, ServiceScape, Customer Satisfaction and Customer Loyalty in Super Market sector. Service Quality and Servicescape as Service Strategies as Major Variables (Independent variable) and Customer Loyalty as Dependent Variable and Customer Satisfaction as mediating variable as the model in this study. This is deductive and quantitative approach is used to find out the casual relationship among the variable in selected area. The population is eight super markets. As sample only three (03) super markets considered and 240 respondents selected as random sampling method. Questionnaires were given equally allocated in each supermarket. Eighty questionnaires per each supermarket and only 218 questionnaires were taken to analysis. Correlation and regression were used to find out the relationship and impact among the variables. ANOVA was used to compare all three supermarkets once and find out the best supermarket.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6139990041
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 February 2019
Listed Since: 18 February 2019

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LAP Lambert Academic Publishing Service Strategies for Customer Satisfaction and Customer Loyalty

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