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LAP Lambert Academic Publishing Pricing strategies in Pharmaceutical Companies: Exploring Pricing Strategies in pharmaceutical Companies and factors that influence choosing them

Name: Pricing strategies in Pharmaceutical Companies: Exploring Pricing Strategies in pharmaceutical Companies and factors that influence choosing them
Brand: LAP Lambert Academic Publishing

Management Science

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Description

The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659572489
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Publication Date: 28 July 2014
Listed Since: 20 August 2014

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LAP Lambert Academic Publishing Pricing strategies in Pharmaceutical Companies: Exploring Pricing Strategies in pharmaceutical Companies and factors that influence choosing them

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