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LAP Lambert Academic Publishing Brand Management In Retail Banking: With Strategic Focus on Corporate Branding of Banks in Indian Context

Name: Brand Management In Retail Banking: With Strategic Focus on Corporate Branding of Banks in Indian Context
Brand: LAP Lambert Academic Publishing
Price: 70.0 GBP
Availability: InStock

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Description

The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer’s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659273821
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 October 2012
Listed Since: 31 October 2012

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LAP Lambert Academic Publishing Brand Management In Retail Banking: With Strategic Focus on Corporate Branding of Banks in Indian Context

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Brand Management In Retail Banking: With Strategic Focus on Corporate Branding of Banks in Indian Context

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Price Distribution

Price Analysis

Description

Product Specifications

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