Relationship Marketing Model for the Banking Sector Industry: An Empirical Analysis of Commercial Bank Customers in Qatar - Image 1

£71.00

LAP Lambert Academic Publishing Relationship Marketing Model for the Banking Sector Industry: An Empirical Analysis of Commercial Bank Customers in Qatar

Name: Relationship Marketing Model for the Banking Sector Industry: An Empirical Analysis of Commercial Bank Customers in Qatar
Brand: LAP Lambert Academic Publishing
Price: 71.0 GBP
Availability: InStock

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Description

Recently, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal. This book help researchers to understand the relationship marketing role in the commercial banking sector. This book will assist the banks managers in creating customer loyalty, with more focus on client emotions (positive and negative). the book present an effective relationship marketing model according to the data collected from the state of Qatar banking sector

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3330347317
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 12 October 2017
Listed Since: 25 October 2017

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LAP Lambert Academic Publishing Relationship Marketing Model for the Banking Sector Industry: An Empirical Analysis of Commercial Bank Customers in Qatar

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