£56.46

GRIN Verlag Direktmarketing im Tourismus

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Price History & Forecast

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Last 638 days • 638 data points (No recent data available)

Historical
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£84.12 £33.78 £44.77 £55.75 £66.73 £77.71 £88.70 09 June 2024 15 November 2024 23 April 2025 29 September 2025 08 March 2026

Price Distribution

Price distribution over 638 days • 7 price levels

Days at Price
Current Price
68 days 157 days 10 days 304 days · current 50 days 21 days 28 days 0 76 152 228 304 £38 £54 £55 £57 £75 £79 £84 Days at Price

Price Analysis

Most common price: £57 (304 days, 47.6%)

Price range: £38 - £84

Price levels: 7 different prices over 638 days

Description

Diplomarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: +2, Fachhochschule Wiener Neustadt, Sprache: Deutsch, Abstract: Diese Diplomarbeit beleuchtet den kaum theoriefundierten Bereich des Direktmarketings im Tourismus. Zuerst werden die Kommunikationsinstrumente mit Ihren Vor- und Nachteilen erläutert. Hierbei wird ein besonderes Augenmerk auf das Direktmarketing geworfen. Anschließend werden die Besonderheit des Dienstleistungsmarketings erörtert, zu welchem das Tourismusmarketing gehört, und die wirtschaftliche Bedeutung des Tourismus in Österreich selbst. Die Empirie besteht aus einem internationalen Direktmailing, welches in der Praxis beweisen soll, dass das Direktmarketing das effizienteste Kommunikationsinstrument für die fragmentierten Kundenmärkte des österreichischen Tourismus ist.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 July 2008
Listed Since
17 March 2010

Barcode

No barcode data available

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