Marketing in Travel and Tourism - Image 1

£48.50

Routledge Marketing in Travel and Tourism

Name: Marketing in Travel and Tourism
Brand: Routledge
Price: 48.5 GBP
Availability: InStock

Illustrated

Distribution

This is the usual price. Wait for it to drop, or tell us your number.

£49 today · usual range £0–£0 · best ever £43

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 608 days • 608 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 608 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £50 (216 days, 35.5%)

Price range: £43 - £52

Price levels: 8 different prices over 608 days

Description

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Routledge
Model: Illustrated
Format: Paperback
ASIN: 0750686936
Category: Books > Subjects > Business, Finance & Law > Management > Distribution
Domain: Amazon UK
Release Date: 20 March 2009
Listed Since: 06 September 2008

Barcode

No barcode data available

Routledge Marketing in Travel and Tourism

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The International Marketing of Travel and Tourism: A Strategic Approach

The Routledge Handbook of Tourism Marketing

Strategic Marketing in Tourism Services

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists

Contemporary Tourism: An international approach

The Routledge Handbook of Tourism Research (Routledge Handbooks (Hardcover))

Routledge Tourism and India: A Critical Introduction Book

Emerging Innovative Marketing Strategies in the Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry)

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Tourism Management: Towards the New Millennium (Advances in Tourism Research Series)

Tourism and India: A Critical Introduction (Contemporary Geographies of Leisure, Tourism and Mobility)

Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

Tourism Management

Consumer Behaviour in Tourism

Marketing Innovations for Sustainable Destinations

The Study of Tourism: Past Trends and Future Directions (Contemporary Geographies of Leisure, Tourism and Mobility)

Handbook of Tourism Economics: Analysis, New Applications and Case Studies

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India (Advances in Hospitality and Tourism)

International Tourism and Hospitality in the Digital Age (Advances in Hospitality, Travel, and the Services Industry)

Tourism in South and Southeast Asia

Tourism in South and Southeast Asia: Issues and Cases

Global Tourist Behavior (Monograph Published Simultaneously As the Journal of International Consumer Marketing , Vol 6, Nos 3/4)

The Economics of Tourism (The International Library of Critical Writings in Economics series)