£68.00

VDM Verlag Der "authentische Bio-Betrieb" als Pilgerstätte: Benchmarking im Bereich Bio-Lebensmittel

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Last 613 days • 613 data points (No recent data available)

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£68.00 £59.07 £61.02 £62.97 £64.91 £66.86 £68.81 07 July 2024 07 December 2024 09 May 2025 09 October 2025 11 March 2026

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39 days 22 days 552 days · current 0 138 276 414 552 £60 £63 £68 Days at Price

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Most common price: £68 (552 days, 90.0%)

Price range: £60 - £68

Price levels: 3 different prices over 613 days

Description

Der heutige Lebensmittelmarkt ist durch Überangebot, verschiedenste Gütesiegel und eine enorme Markenvielfalt geprägt, wodurch die Verbraucher kaum einen Überblick bewahren können. Skandale führen zusätzlich zu Unsicherheiten, daher greifen die Konsumenten verstärkt zu Bio-Lebensmitteln. Bio boomt und zahlreiche Anbieter springen auf diesen Zug auf. Aus diesem Grund ist eine optimale Positionierung der Unternehmen und damit Abhebung von den Mitbewerbern für nachhaltigen Erfolg unerlässlich. Welche Faktoren beeinflussen jedoch die Kaufentscheidung? Wer sind die Zielgruppen für Bio-Lebensmittel? Was müssen Bio-Betriebe beachten um Kunden zu akquirieren bzw. an das Unternehmen zu binden? Die Autorin zeigt den Ist-Stand im Bio-Lebensmittelbereich sowie Vermarktungspotentiale für Bio-Betriebe auf. Dazu werden Zielgruppen und Motive für den Konsum von Bio-Lebensmitteln herausgefiltert. Im Zuge von Benchmarking werden verschiedene Unternehmen analysiert und praxisnahe Perspektiven und Handlungsempfehlungen für Bio-Betriebe dargestellt.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
28 February 2013
Listed Since
02 March 2013

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