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VS Verlag für Sozialwissenschaften Parteienkommunikation in Wahlwerbespots: Eine systemtheoretische und inhaltsanalytische Untersuchung von Wahlwerbespots zur Bundestagswahl 1994: 32 (Studien zur Kommunikationswissenschaft, 32)

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Description

Wie werben Parteien in Wahlspots? Anhand der in ARD und ZDF ausgestrahlten Spots zur Bundestagswahl 1994 geht der Band dieser Frage nach. Grundlage der sowohl theoretisch als auch empirisch angelegten Untersuchung bildete ein eigens erarbeitetes systemtheoretisches Modell der Wahlspot-Kommunikation. Dabei zeigte sich, daß sowohl Bundestags- als auch Kleinparteien bestimmte immer wiederkehrende Kommunikationsstrategien verfolgen, die sich als Ergebnis typischer Werbe- und PR-Kommunikation darstellen lassen. Der Band liefert erstmals eine Wahlkampf- und systemtheoretische Einordnung der bundesdeutschen Wahlwerbespots. Zudem werden detaillierte Informationen über die formale Gestaltung der Spots gewonnen, die eine Typologisierung der Spots zulassen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 February 1998
Listed Since
16 May 2012

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