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Gabler Verlag Außenhandel: Leitfaden für die Praxis

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Description

(1) E. Gutenberg, Grundlagen der Betriebswirtschaftslehre, 2. Bd., Der Absatz, 12. Aufl., Berlin Heidelberg-New York 1970, S. 178 (im folgenden zitiert als: Gutenberg, Absatz). (2) Anders, aber ohne zusatzliche Annahmen nicht iiberzeugend: H. Arndt, Mikrookonomische Theorie, 2. Bd., Marktprozesse, Tiibingen 1966, s. 27 f. (im folgenden zitiert als: Arndt, Mikrotheorie). (3) W. Eucken, Grundsatze der Wirtschaftspolitik, Bern-Tiibingen 1952, S. 40 ff. (4) Vgl. dazu: A. E. Ott, Grundziige der Preistheorie, 2. Aufl., Gottingen 1970; G. Merk, Mikro okonomik, Stuttgart-Berlin-Koln-Mainz 1976; Gutenberg, Absatz, S. 178 ff. (5) F. Machlup, Wettbewerb im Verkauf, Gottingen 1966 (im folgenden zitiert als: Machlup, Wettbewerb). (6) R. Mauer, Die Marktproblematik der Textilindustrie, Diss., Masch. Man., Koln 1953, S. 37, S. 79, S. 86, S. 181 ff. (7) Vgl. Machlup, Wettbewerb, S. 548 f. (8) M. Metzner, Kostengestaltung, Preisbildung, Marktprobleme, 1. Bd., Kostengestaltung und Preisbildung, Berlin 1953, S. 78 f., S. 89 (im folgenden zitiert als: Metzner, Kostengestaltung); Gutenberg, Absatz, S. 205 ff.; ferner ist hier auf die Arbeiten von H. SchUring hinzuweisen. (9) Vgl. Ringle, Exportmarketing, S. 42. (10) R. Nieschlag, E. Dichtl, H. Horschgen, Einfiihrung in die Lehre von der Absatzwirtschaft, 2. Aufl., Berlin 1969, S. 107. (11) Vgl. S. Majaro, International Marketing, London 1977, S. 116 ff. (12) Machlup, Wettbewerb, S. 141 ff., S. 156 (Fig. 1).

Product Specifications

Format
perfect
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
14 May 2012

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