£102.06

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£102 today · all-time low £102 (Aug 2026) · usually the usual

MACMILLAN Rethinking Advertising: Ethics and Effectiveness

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£105.81 £101.19 £102.20 £103.21 £104.21 £105.22 £106.23 25 July 2026 05 August 2026 16 August 2026 27 August 2026 08 September 2026
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Price distribution over 46 days • 2 price levels

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35 days · current 11 days 0 9 18 26 35 £102 £106 Days at Price

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Most common price: £102 (35 days, 76.1%)

Price range: £102 - £106

Price levels: 2 different prices over 46 days

Description
With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising—across many media—while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise. Interdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate

Product Specifications
Brand
MACMILLAN
Format
hardcover
ASIN
3031865359
Category
Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain
Amazon UK
Release Date
18 July 2025
Listed Since
31 January 2025

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No barcode data available

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