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MACMILLAN Communication and Health: Media, Marketing and Risk

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Description
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important―and sometimes surprising―ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
9811642923
Category
Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain
Amazon UK
Release Date
20 December 2022
Listed Since
23 November 2022

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