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MACMILLAN Nordic Consumer Culture: State, Market and Consumers

Name: Nordic Consumer Culture: State, Market and Consumers
Brand: MACMILLAN
Price: 108.47 GBP
Availability: InStock

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Description

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030049329
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 21 March 2019
Listed Since: 25 October 2018

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MACMILLAN Nordic Consumer Culture: State, Market and Consumers

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It has never been this cheap. We have no record of a lower price.

MACMILLAN Nordic Consumer Culture: State, Market and Consumers

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Price Distribution

Price Analysis

Description

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