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Imperial College Press Involving Customers In New Service Development: 11 (Series on Technology Management)

Name: Involving Customers In New Service Development: 11 (Series on Technology Management)
Brand: Imperial College Press
Price: 40.14 GBP
Availability: InStock

Information Management

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Description

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Product Specifications

Brand: Imperial College Press
Format: paperback
ASIN: 1911299719
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 13 October 2006
Listed Since: 12 October 2016

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Imperial College Press Involving Customers In New Service Development: 11 (Series on Technology Management)

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