£33.66

Cengage Learning EMEA Understanding Global Strategy

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£37.00 £28.52 £30.37 £32.22 £34.07 £35.92 £37.77 25 January 2026 02 February 2026 11 February 2026 19 February 2026 28 February 2026

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Price distribution over 35 days • 6 price levels

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3 days 4 days 6 days 1 day · current 15 days 6 days 0 4 8 11 15 £29 £30 £31 £34 £36 £37 Days at Price

Price Analysis

Most common price: £36 (15 days, 42.9%)

Price range: £29 - £37

Price levels: 6 different prices over 35 days

Description
Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today’s global strategy courses. Key learning features include: Premium Case Studies – a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action – a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions – are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

Product Specifications
Brand
Cengage Learning EMEA
Format
Paperback
ASIN
1844801497
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
26 October 2009
Listed Since
04 January 2007

Barcode

No barcode data available

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