£70.63

Cengage Learning Cengage Global Strategy by Peng - 5th Edition Business Text

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£71 today · all-time low £70 (Jun 2026) · usually £72

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£128.75 £64.09 £78.20 £92.31 £106.41 £120.52 £134.63 25 April 2026 17 May 2026 09 June 2026 01 July 2026 24 July 2026

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70 days · current 2 days 19 days 0 18 35 53 70 £70-82 £105-117 £117-129 Days at Price

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Price range: £70 - £129

Price levels: 3 price ranges over 91 days

Description

Master the complexities of international business with Peng's Global Strategy, 5th Edition. Published by Cengage Learning, this world-leading text provides a reader-friendly approach to strategic management from a global perspective. Instead of just listing facts, this edition uses a conversational style to tell the story behind business decisions, making it easier for students to engage with the material and participate in classroom discussions. This edition stays current by using evidence-driven explanations backed by the latest research. You will study real-world strategic issues through timely debates, including the tension between globalization and de-globalization, the choice between offshoring and non-offshoring, and the impact of social media freedom of speech versus censorship. This textbook helps you build a deep understanding of how strategy works across different borders and cultures, preparing you for a career in the modern global economy.

Key Features

Global perspective on strategic management that helps students master core principles through a worldwide lens.

Conversational writing style that uses storytelling to make complex business concepts easier to understand and discuss.

Evidence-driven explanations based on the latest research to ensure you are learning from proven data.

Timely debates on modern issues like globalization versus de-globalization to prepare you for current market trends.

Critical analysis of offshoring versus non-offshoring to understand modern supply chain and location decisions.

Discussion on social media freedom of speech versus censorship to address contemporary digital strategic challenges.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2021
Listed Since
21 July 2020

Barcode

No barcode data available

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