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£83.00

KENDALL HUNT PUBLISHING Social Impact Marketing: The Essential Guide for Changemakers

Name: Social Impact Marketing: The Essential Guide for Changemakers
Brand: KENDALL HUNT PUBLISHING
Price: 83.0 GBP
Availability: InStock

Call Centre Management

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Description

This fun "textbook" takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality. It contains learnings from beautiful, iconic social impact campaigns from some of the world's most beloved brands. (It highlights a few well-intentioned missteps as well to learn "what not to do.") Whether you are a student or nonprofit leader with a great idea but limited resources, or whether you're a corporate marketing professional who wants to make a meaningful impact with the power of your billion dollar brand, follow the exercises in this book and watch your ideas reach more people, create change, and inspire the human spirit.

Product Specifications

Brand: KENDALL HUNT PUBLISHING
Format: paperback
ASIN: 1792469519
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 August 2021
Listed Since: 13 August 2021

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KENDALL HUNT PUBLISHING Social Impact Marketing: The Essential Guide for Changemakers

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