£83.00

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£83 today · previous high £83 · all-time low £83

KENDALL HUNT PUBLISHING Social Impact Marketing: The Essential Guide for Changemakers

Amazon

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Description

This fun "textbook" takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality. It contains learnings from beautiful, iconic social impact campaigns from some of the world's most beloved brands. (It highlights a few well-intentioned missteps as well to learn "what not to do.") Whether you are a student or nonprofit leader with a great idea but limited resources, or whether you're a corporate marketing professional who wants to make a meaningful impact with the power of your billion dollar brand, follow the exercises in this book and watch your ideas reach more people, create change, and inspire the human spirit.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 August 2021
Listed Since
13 August 2021

Barcode

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