Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing, 17) - Image 1

£57.59

Emerald Group Publishing Limited Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing, 17)

Name: Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing, 17)
Brand: Emerald Group Publishing Limited
Price: 58.0 GBP
Availability: InStock

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Description

Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. More than 150 figures and tables support the discussion of findings.

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 1780520247
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 25 July 2011
Listed Since: 06 April 2011

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Emerald Group Publishing Limited Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing, 17)

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