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Routledge Interactive Business Communities: Accelerating Corporate Innovation through Boundary Networks

Name: Interactive Business Communities: Accelerating Corporate Innovation through Boundary Networks
Brand: Routledge

Anthropology & Sociology

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Description

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can enable managers to access, share and integrate diverse knowledge both inside and outside the corporation using Boundary Networks to operate across more formal organizational and knowledge boundaries at all levels. Drawing on his studies of large corporations in America and the Far East, Mitsuru, shows how different companies have already started to take this path. He explains the kind of networks and strategic partnerships that have emerged and gives practical guidelines on how to begin forming in-house business communities and extending this to interactive business communities with customers and other organizations. This book is a valuable resource for business educators and researchers, and senior executives responsible for strategy, particularly in high-tech industries, will find insights and ideas to tackle 21st century market and business discontinuities.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566089289
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 December 2011
Listed Since: 12 August 2011

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Routledge Interactive Business Communities: Accelerating Corporate Innovation through Boundary Networks

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