Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption (Advances in Electronic Commerce) - Image 1

£63.77

Information Science Reference Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption (Advances in Electronic Commerce)

Name: Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption (Advances in Electronic Commerce)
Brand: Information Science Reference
Price: 63.77 GBP
Availability: InStock

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Price range: £59 - £193

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Description

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

Product Specifications

Brand: Information Science Reference
Format: Hardcover
ASIN: 1605663786
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 31 May 2009
Listed Since: 06 February 2009

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Information Science Reference Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption (Advances in Electronic Commerce)

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