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£76.61

Information Science Reference Mobile Commerce: Technology, Theory and Applications

Name: Mobile Commerce: Technology, Theory and Applications
Brand: Information Science Reference
Price: 76.61 GBP
Availability: InStock

E-business

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Description

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1591400449
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 25 July 2012
Listed Since: 04 January 2007

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Information Science Reference Mobile Commerce: Technology, Theory and Applications

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