How to Develop a Strategic Marketing Plan: A Step-By-Step Guide - Image 1

£56.54

Routledge How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

Name: How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Brand: Routledge
Price: 56.54 GBP
Availability: InStock

Blue

Business Process Reengineering

About as cheap as it gets. The only time it was cheaper was 10 months ago.

£57 today · all-time low £55 (Aug 2025) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 630 days • 630 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 630 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £55-64 (532 days, 84.4%)

Price range: £55 - £99

Price levels: 4 price ranges over 630 days

Description

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Product Specifications

Brand: Routledge
Colour: Blue
Format: hardcover
ASIN: 1574442694
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 22 December 1999
Listed Since: 05 February 2007

Barcode

No barcode data available

Routledge How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

About as cheap as it gets. The only time it was cheaper was 10 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Marketing Plan Handbook, 6th Edition

Marketing Planning Guide

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Strategic Market Management: Global Perspectives

The Art & Science of Marketing: Marketing for Marketing Managers

Strategic Marketing Planning: A Step-by-Step Approach

Market-Driven Management: Strategic and Operational Marketing

Marketing Planning & Strategy: A Practical Introduction

How to Write a Successful Marketing Plan

The Marketing Plan

Capon's Marketing Framework-4th edition

Marketing Skills in Practice: Developing a Successful Marketing Career

Strategic Marketing: Plannning and Control

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing Management: Text and Cases

Loose-leaf Edition Marketing

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Strategic Market Management

Marketing 2000: Perspektiven zwischen Theorie und Praxis

Routledge Marketing Management: Text and Cases Textbook

Essentials of Modern Marketing: Inaugural Pakistan Edition

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Management - Theory and Practice

Marketing Management