Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Image 1

£46.08

Rowman & Littlefield Publishers Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Name: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Brand: Rowman & Littlefield Publishers
Price: 46.08 GBP
Availability: InStock

Communication

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Description

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices. Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. Features of the tenth edition: Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: paperback
ASIN: 1538171449
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 20 November 2023
Listed Since: 29 June 2023

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Rowman & Littlefield Publishers Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

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