Price loading...

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Call Centre Management

Price data last checked 103 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Product Description This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and drives competitive sustainability among companies in the rapidly growing international marketplace. This book not only addresses those limitations but also presents new research designs and breakthroughs in managing marketing information for assuring business gains in terms of increasing market share, augmenting profit, and building market competitiveness. Research-driven companies stand out in their ability to continuously anticipate market opportunities and develop the ability to respond before their competitors. The market learning processes in consumer-centric companies are distinguished by open research inquiries, widespread information analysis to ensure relevant facts for strategy formulation, and developing business analytics models to guide competitive strategies. This book addresses the approaches towards overcoming the above organizational learning disabilities and enhancing market-learning competency to enable companies to stay abreast of the market environment through appropriate periodical market research analysis. The book explains how to refresh consumer value with small changes in marketing policy to larger and sustainable research effects in the threshold markets, and how to help companies gain competitive advantages using methodical marketing research and its implications. The linear path of marketing research in guiding companies to do business in the international marketplace has been illustrated in the book through logical market behavior analysis; it describes how marketing research guides the companies to build sustainable strategies in the competitive marketplace. This book introduces the concept of market transitions, marketing research, and strategic business management. It covers complex elements of the marketing research and discusses the contemporary research designs, tools, and techniques in reference to management, behavioral theories, and applications. The broad foundation of this book is laid on the conceptual discussions and applied arguments of marketing research in reference to the business sustainability of companies. This book significantly contributes to the existing literature and serves as an essential compendium for students, researchers and business managers. About the Author Rajagopal, Ph.D. is a Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico.

Product Specifications

Format: hardcover
ASIN: 153613029X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 January 2018
Listed Since: 04 November 2017

Barcode

No barcode data available

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Transgenerational Marketing: Evolution, Expansion, and Experience

Consumers & Markets: Analyzing Behavioral Shifts & Challenges

Competitive Branding Strategies: Managing Performance in Emerging Markets

Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges

Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets

Managing Disruptions in Business: Causes, Conflicts, and Control (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

Marketing Research: Planning, Process, Practice

Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Routledge Value in Marketing: Retrospective and Perspective

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

The Business of Marketing Research

Sage Grounded Theory - Guide for Management and Business Research

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Edward Elgar Research Handbook of Marketing in Emerging Economies

Marketing Research for Small Business: An Efficient and Effective Functional Approach (Marketing and Operations Management Research)

Building a Sustainable Global Strategy: A Framework of Core Competence, Product Architecture, Supply Chain Management & IT Strategy (Manufacturing Technology Research)

Innovation in Marketing

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

International Marketing Research: A Transformative Approach

Research Handbook of Responsible Management (Research Handbooks in Business and Management series)

Springer - Emerging Issues in Global Marketing Book

Technology Management in International Entrepreneurship: Innovative Development and Sustainability