Identity and Leadership in Virtual Communities: Establishing Credibility and Influence (Advances in Social Networking and Online Communities) - Image 1

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Information Science Reference Identity and Leadership in Virtual Communities: Establishing Credibility and Influence (Advances in Social Networking and Online Communities)

Name: Identity and Leadership in Virtual Communities: Establishing Credibility and Influence (Advances in Social Networking and Online Communities)
Brand: Information Science Reference

Communication

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Description

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1466651504
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 28 February 2014
Listed Since: 02 November 2013

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Information Science Reference Identity and Leadership in Virtual Communities: Establishing Credibility and Influence (Advances in Social Networking and Online Communities)

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