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Springer Mathematical Models of Distribution Channels Book
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Description
Key Features
This Springer publication identifies eight Channel Myths that characterize much of the existing analytical research on distribution channels.
The authors provide a new methodology to help researchers avoid the influence of common Channel Myths in their work.
A single-manufacturer/multiple-retailer meta-model is included to handle various degrees of inter-retailer competition.
The mathematical framework accommodates any distribution of market shares for more accurate quantitative marketing analysis.
This book is part of the International Series in Quantitative Marketing, Volume 17.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 1441953027
- Domain
- Amazon UK
- Release Date
- 08 December 2010
- Listed Since
- 06 July 2010
Barcode
No barcode data available
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