Health Communication Message Design: Theory and Practice - Image 1

£92.97

Sage Publications Health Communication Message Design: Theory and Practice

Name: Health Communication Message Design: Theory and Practice
Brand: Sage Publications
Price: 92.97 GBP
Availability: InStock

Public Health & Preventive Medicine

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Description

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412986559
Category: Books > Subjects > Science, Nature & Maths > Medicine > Medical Sciences A-Z > Public Health & Preventive Medicine
Domain: Amazon UK
Release Date: 26 October 2011
Listed Since: 18 April 2011

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Sage Publications Health Communication Message Design: Theory and Practice

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