£70.61

Kogan Page The Digital-First Customer Experience: Seven Design Strategies from the World’s Leading Brands

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£70.61 £62.86 £64.55 £66.24 £67.93 £69.62 £71.32 08 April 2026 29 April 2026 20 May 2026 10 June 2026 01 July 2026

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Price levels: 3 different prices over 85 days

Description

WINNER: NYC Big Book Award 2024 - Sales & Marketing The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 July 2023
Listed Since
06 December 2022

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