Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach - Image 1

£80.63

Kogan Page Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Name: Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
Brand: Kogan Page
Price: 80.63 GBP
Availability: InStock

E-commerce

This is the usual price. Wait for it to drop, or tell us your number.

£81 today · usual range £74–£81 · best ever £74

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 73 days · 73 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 73 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £81 (38 days, 52.1%)

Price range: £74 - £81

Price levels: 4 different prices over 73 days

Description

We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-drivenCustomer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398617423
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 April 2025
Listed Since: 28 March 2024

Barcode

No barcode data available

Kogan Page Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Operational Excellence Library; Mastering AI in Customer Support Optimization

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

When Digital Becomes Human: The Transformation of Customer Relationships

Leveraging AI for Effective Digital Relationship Marketing

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Using Strategy Analytics for Business Value Creation and Competitive Advantage

Digital Transformation in the Customer Experience

Artificial Intelligence in Commercial Aviation: Use Cases and Emerging Strategies

Digital Transformation in Business and Society: Theory and Cases

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

Cross-Border E-Commerce Marketing and Management

The Multichannel Challenge: Integrating customer experiences for profit

Cross-Border E-Commerce Marketing and Management

Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management)

Digital Marketing: Analyzing its Transversal Impact

Statistical Methods in e-Commerce Research: 33 (Statistics in Practice)

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Multilingual Digital Marketing: Become The Market Leader

Crafting Customer Experience Strategy: Lessons from Asia

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience