Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach - Image 1

£73.37

Kogan Page Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Name: Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach
Brand: Kogan Page
Price: 73.35 GBP
Availability: InStock

E-commerce

Price History & Forecast

Last 40 days • 29 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 40 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £73 (24 days, 82.8%)

Price range: £70 - £75

Price levels: 3 different prices over 29 days

Description

We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-drivenCustomer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398617423
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 April 2025
Listed Since: 28 March 2024

Barcode

No barcode data available

Kogan Page Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

Digital Transformation in the Customer Experience

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

Customer Experience Management: Enhancing Experience and Value Through Service Management

Data-Driven Talent Management: Using Analytics to Improve Employee Experience

Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Data-Driven HR: How to Use AI, Analytics and Data to Drive Performance

Strategic Customer Management: Integrating Relationship Marketing and CRM

Digital Transformation Handbook

Leveraging AI for Effective Digital Relationship Marketing

Value-Driven Data: Identifying, Communicating and Delivering Effective Business Solutions with Data

Customer-Centricity: The New Path to Product Innovation and Profitability

CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Routledge Hospitality Management and Digital Transformation Book

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

People and Data: Uniting to Transform Your Business

Consumer Behaviour and Analytics (Mastering Business Analytics)