£73.37

Kogan Page Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach

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About as cheap as it gets. The only time it was cheaper was 8 months ago.

£73 today · all-time low £70 (Oct 2025) · usually the usual

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Price History & Forecast

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Last 156 days • 145 data points (No recent data available)

Historical
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£80.99 £68.84 £71.49 £74.14 £76.79 £79.44 £82.10 01 October 2025 08 November 2025 17 December 2025 25 January 2026 05 March 2026

Price Distribution

Price distribution over 156 days • 7 price levels

Days at Price
Current Price
15 days 10 days 9 days 77 days · current 18 days 4 days 12 days 0 19 39 58 77 £70 £71 £72 £73 £74 £77 £81 Days at Price

Price Analysis

Most common price: £73 (77 days, 53.1%)

Price range: £70 - £81

Price levels: 7 different prices over 145 days

Description

We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-drivenCustomer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 April 2025
Listed Since
28 March 2024

Barcode

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