Digital Innovations for Mass Communications: Engaging the User - Image 1

£49.19

Routledge Digital Innovations for Mass Communications: Engaging the User

Name: Digital Innovations for Mass Communications: Engaging the User
Brand: Routledge
Price: 46.95 GBP
Availability: InStock

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Description

In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 041566294X
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Illustration
Domain: Amazon UK
Release Date: 06 February 2014
Listed Since: 13 June 2013

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Routledge Digital Innovations for Mass Communications: Engaging the User

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