£100.65

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

E-business

Price data last checked 148 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the usual price. Wait for it to drop, or tell us your number.

£101 today · usual range £0–£0 · best ever £92

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 43 days • 43 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 43 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £106 (29 days, 67.4%)

Price range: £92 - £106

Price levels: 6 different prices over 43 days

Description

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Product Specifications

Format: hardcover
ASIN: 1398608890
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 03 March 2023
Listed Since: 21 April 2022

Barcode

No barcode data available

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Essentials of Digital Marketing (Global Management Series)

Integrated Digital Marketing in Practice

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Digital Marketing: A Practical Approach

eMarketing: Digital Marketing Strategy

Digital Marketing: Strategy, Planning & Disruption

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Digital Marketing

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Digital Marketing: A Practical Approach

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

Marketing: An Introduction

Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)

Digital Marketing: 2025 Release ISE

Digital Marketing ISE

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Monograph of Digital Marketing Management: Advanced Strategies in Digital Marketing Management: Harnessing the Power of Technology for Competitive Advantage

Digital Content Marketing: Creating Value in Practice

Digital Analytics for Marketing (Mastering Business Analytics)

Contemporary Issues in Digital Marketing

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)