£60.75

Kogan Page Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand

Name: Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand
Brand: Kogan Page
Price: 60.75 GBP
Availability: InStock

Diversity & Inclusion

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Price range: £50 - £66

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Description

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers. Inclusive Marketing combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.

Key Features

Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand

Product type: ABIS BOOK

Brand: Kogan Page

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398607355
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Diversity & Inclusion
Domain: Amazon UK
Release Date: 03 October 2022
Listed Since: 15 December 2021

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Kogan Page Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand

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